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📅 Updated March 2026·⏱ 7 min read·📊 MarketMVP OVR System
89
OVR
S-TIER Consumer Cult Favourite

$COST Stock Analysis 2026

Costco · $400B · S-Tier (Elite)

Quick summary: Costco (COST) rated 89/100 OVR on MarketMVP. Costco's membership model generates near-pure-profit fee revenue. Customer renewal rates exceed 90%. Expands carefully a. Tier: S-Tier (Elite). Revenue: +7%. Beta: 0.65. MarketMVP OVR: 89/100 (S-Tier (Elite)). Momentum: 62/100. Stability: 92/100. Value: 65/100. Revenue growth: +7%. Beta: 0.65. S&P 500: Yes.

KEY METRICS

Market Cap$400B
Revenue Growth (YoY)+7%
P/E Ratio52x
Beta (Volatility vs Market)0.65x
Dividend Yield0.7%
S&P 500 MemberYes
MOMENTUM62/100
STABILITY92/100
VALUE65/100

ANALYSIS

Costco (COST) rated 89/100 OVR on MarketMVP. Costco's membership model generates near-pure-profit fee revenue. Customer renewal rates exceed 90%. Expands carefully a. Tier: S-Tier (Elite). Revenue: +7%. Beta: 0.65.

Using the MarketMVP OVR system — which translates stocks into sports player ratings for intuitive comparison — COST scores 89/100 OVR (S-Tier (Elite)). The three dimensions: Momentum (62/100) reflects recent price and fundamental trends. Stability (92/100) measures earnings consistency and volatility profile. Value (65/100) assesses price relative to fundamentals and sector peers.

ATHLETE COMPARISONS

COST is compared to different athletes depending on which sport lens you use — but the archetype is consistent: Cult Favourite.

🏈 NFL
Joe Thomas
Cult Favourite
🏀 NBA
Udonis Haslem
Cult Favourite
⚽ SOCCER
Gary Cahill
Cult Favourite

STRENGTHS & RISKS

STRENGTHS
  • ✅ High stability (92/100) — consistent and predictable
  • ✅ Reasonable value (65/100) — not significantly overpriced
  • ✅ S-Tier rating — elite quality across all three dimensions
  • ✅ Defensive beta (0.65) — less volatile than the market
RISKS
  • Assess current market conditions carefully

COMPARISONS

See how COST compares to its main competitors:

vs WMTvs AMZN

FREQUENTLY ASKED QUESTIONS — COST

What does Costco (COST) do?
Costco (COST) rated 89/100 OVR on MarketMVP. Costco's membership model generates near-pure-profit fee revenue. Customer renewal rates exceed 90%. Expands carefully a. Tier: S-Tier (Elite). Revenue: +7%. Beta: 0.65.
What sector is COST in?
COST is classified in the Consumer sector on MarketMVP. Consumer companies produce goods and services purchased by individuals and households.
Is COST in the S&P 500?
COST (Costco) is a component of the S&P 500 index. The S&P 500 includes the 500 largest US-listed companies by market capitalisation. Inclusion generally indicates a company has met size, liquidity, and profitability criteria.
Who are COST's main competitors?
Costco's main competitors include WMT, TGT, BJ, AMZN. In the Consumer sector, competition is assessed on market share, technology differentiation, pricing power, and customer retention rates.
Is COST overvalued?
COST has a P/E ratio of 52x and a value score of 65/100 on MarketMVP. A value score above 60 suggests the stock appears reasonably priced relative to its fundamentals and sector peers. Valuation is always relative to growth rate and sector context.
What is COST's P/E ratio?
COST's P/E ratio is 52x. The S&P 500 average P/E ratio is approximately 22x — a P/E above this indicates a growth premium. MarketMVP's value score of 65/100 contextualises this P/E against revenue growth and sector peers.
What is COST's market cap?
Costco (COST) has a market capitalisation of approximately $400B. Market cap above $200B is considered large-cap — generally more stable with lower volatility. Market cap equals the current share price multiplied by the total number of shares outstanding.
How volatile is COST stock?
COST has a beta of 0.65, which MarketMVP calls the 'Injury Risk Rating'. Beta below 1.0 means the stock moves less than the market — relatively defensive in downturns. Stability score: 92/100.
What is COST's beta?
COST's beta is 0.65. Beta measures how much a stock moves relative to the overall market. A beta of 0.65 means that historically, for every 1% the market moves, COST tends to move approximately 0.65%. Lower beta indicates a more defensive investment that reacts less to market swings.
What is COST's dividend?
COST pays a dividend with an approximate yield of 0.7%. Dividend-paying stocks return a portion of profits to shareholders each quarter. The yield represents the annual dividend as a percentage of the stock price.
What is COST's revenue growth?
Costco reported revenue growth of +7% year-over-year. Single-digit revenue growth is typical for large, mature businesses — steady rather than spectacular.
What is COST's OVR rating on MarketMVP?
COST is rated 89/100 OVR on MarketMVP — placing it in S-Tier (Elite). The OVR score combines three dimensions: Momentum (62/100), Stability (92/100), and Value (65/100). Think of it like a FIFA or NBA 2K player rating — a 96 OVR is generational, 80-89 is strong, 65-79 is solid rotation, below 65 is speculative.
Which athlete is COST most like?
On MarketMVP, COST is compared to different athletes depending on your sport: NFL → Joe Thomas, NBA → Udonis Haslem, Soccer → Gary Cahill. The archetype is 'Cult Favourite' — Costco (COST) rated 89/100 OVR on MarketMVP. Costco's membership model generates near-pure-profit fe
What percentage of a portfolio should be in COST?
Position sizing depends on conviction, risk tolerance, and portfolio construction philosophy. As a general framework: S-Tier stocks like COST might represent 5-8% of a balanced portfolio if held as a core anchor position. No position sizing recommendation is universal — it depends on your complete portfolio context.
Is COST a long-term investment?
Costco has a track record of consistent earnings and a wide competitive moat that has held up over multiple business cycles. Long-term holding suitability depends on whether you believe the competitive position will remain intact over your investment horizon.
What happens to COST stock in a recession?
In economic downturns, COST's performance would depend on its business characteristics. Stability score of 92/100 and beta of 0.65 suggests relatively defensive behaviour — revenue from Consumer tends to hold up better than cyclical sectors.
How does COST compare to the S&P 500?
COST has a MarketMVP OVR of 89/100 which places it in S-Tier — the highest-rated category on the platform. Revenue growth of +7% compares to the S&P 500 average of approximately 7-10% annually. Beta of 0.65 compares to the S&P 500 beta of 1.0 — less volatile.
What is COST's price target?
MarketMVP does not publish specific price targets — we are an educational platform, not a financial advisory service. Price targets are published by institutional analysts at investment banks and appear on financial platforms like Bloomberg, Yahoo Finance, and MarketBeat. Our OVR system rates COST at 89/100 (S-Tier (Elite)) based on fundamental characteristics rather than price prediction.
What are analysts saying about COST?
MarketMVP provides an educational OVR rating of 89/100 for COST. For professional analyst ratings and price targets, consult platforms like Bloomberg, Yahoo Finance, Seeking Alpha, or your brokerage's research section. MarketMVP's role is to translate financial characteristics into sports-analogous metrics, not to provide investment advice.
What is COST's revenue?
Costco reported year-over-year revenue growth of +7%. Market capitalisation of $400B provides context for the revenue multiple. For specific revenue figures, quarterly earnings reports (10-Q filings) and annual reports (10-K filings) are publicly available on the SEC EDGAR database and the company's investor relations website.
Does COST pay a dividend?
COST pays a dividend. The approximate current yield is 0.7%. Dividend payments are typically made quarterly. The dividend yield represents annual payments as a percentage of the current stock price.

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Educational purposes only. MarketMVP OVR scores, tiers, and athlete comparisons are proprietary educational tools — not financial advice, investment ratings, or recommendations to buy or sell any security. Always conduct your own research. Full disclaimer