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📅 Updated March 2026·⏱ 7 min read·📊 MarketMVP OVR System
78
OVR
B-TIER Consumer Fallen Star

$NKE Stock Analysis 2026

Nike · $115B · B-Tier (Solid)

Quick summary: Nike (NKE) rated 78/100 OVR on MarketMVP. Nike cut key retail partnerships to pursue direct-to-consumer, then reversed course. New CEO is rebuilding wholesale rel. Tier: B-Tier (Solid). Revenue: -2%. Beta: 0.85. MarketMVP OVR: 78/100 (B-Tier (Solid)). Momentum: 48/100. Stability: 75/100. Value: 60/100. Revenue growth: -2%. Beta: 0.85. S&P 500: Yes.

KEY METRICS

Market Cap$115B
Revenue Growth (YoY)-2%
P/E Ratio22x
Beta (Volatility vs Market)0.85x
Dividend Yield1.7%
S&P 500 MemberYes
MOMENTUM48/100
STABILITY75/100
VALUE60/100

ANALYSIS

Nike (NKE) rated 78/100 OVR on MarketMVP. Nike cut key retail partnerships to pursue direct-to-consumer, then reversed course. New CEO is rebuilding wholesale rel. Tier: B-Tier (Solid). Revenue: -2%. Beta: 0.85.

Using the MarketMVP OVR system — which translates stocks into sports player ratings for intuitive comparison — NKE scores 78/100 OVR (B-Tier (Solid)). The three dimensions: Momentum (48/100) reflects recent price and fundamental trends. Stability (75/100) measures earnings consistency and volatility profile. Value (60/100) assesses price relative to fundamentals and sector peers.

ATHLETE COMPARISONS

NKE is compared to different athletes depending on which sport lens you use — but the archetype is consistent: Fallen Star.

🏈 NFL
Ben Roethlisberger
Fallen Star
🏀 NBA
Carmelo Anthony
Fallen Star
⚽ SOCCER
Didier Drogba
Fallen Star

STRENGTHS & RISKS

STRENGTHS
  • ✅ High stability (75/100) — consistent and predictable
  • ✅ Reasonable value (60/100) — not significantly overpriced
  • ✅ Defensive beta (0.85) — less volatile than the market
RISKS
  • ⚠️ Declining revenue (-2%) — business facing headwinds

COMPARISONS

See how NKE compares to its main competitors:

FREQUENTLY ASKED QUESTIONS — NKE

What does Nike (NKE) do?
Nike (NKE) rated 78/100 OVR on MarketMVP. Nike cut key retail partnerships to pursue direct-to-consumer, then reversed course. New CEO is rebuilding wholesale rel. Tier: B-Tier (Solid). Revenue: -2%. Beta: 0.85.
What sector is NKE in?
NKE is classified in the Consumer sector on MarketMVP. Consumer companies produce goods and services purchased by individuals and households.
Is NKE in the S&P 500?
NKE (Nike) is a component of the S&P 500 index. The S&P 500 includes the 500 largest US-listed companies by market capitalisation. Inclusion generally indicates a company has met size, liquidity, and profitability criteria.
Who are NKE's main competitors?
Nike's main competitors include ADDYY, UAA, LULU, ONON. In the Consumer sector, competition is assessed on market share, technology differentiation, pricing power, and customer retention rates.
Is NKE overvalued?
NKE has a P/E ratio of 22x and a value score of 60/100 on MarketMVP. A mid-range value score suggests the stock is neither obviously cheap nor obviously expensive relative to fundamentals. Valuation is always relative to growth rate and sector context.
What is NKE's P/E ratio?
NKE's P/E ratio is 22x. Without a P/E ratio, the investment thesis depends on future earnings rather than current profitability. MarketMVP's value score of 60/100 contextualises this P/E against revenue growth and sector peers.
What is NKE's market cap?
Nike (NKE) has a market capitalisation of approximately $115B. Mid-cap companies ($10-200B) often offer a balance of growth potential and relative stability. Market cap equals the current share price multiplied by the total number of shares outstanding.
How volatile is NKE stock?
NKE has a beta of 0.85, which MarketMVP calls the 'Injury Risk Rating'. Beta below 1.0 means the stock moves less than the market — relatively defensive in downturns. Stability score: 75/100.
What is NKE's beta?
NKE's beta is 0.85. Beta measures how much a stock moves relative to the overall market. A beta of 0.85 means that historically, for every 1% the market moves, NKE tends to move approximately 0.85%. Lower beta indicates a more defensive investment that reacts less to market swings.
What is NKE's dividend?
NKE pays a dividend with an approximate yield of 1.7%. Dividend-paying stocks return a portion of profits to shareholders each quarter. The yield represents the annual dividend as a percentage of the stock price.
What is NKE's revenue growth?
Nike reported revenue growth of -2% year-over-year. Revenue decline warrants attention — assess whether the trend is temporary (product transition, macro headwinds) or structural.
What is NKE's OVR rating on MarketMVP?
NKE is rated 78/100 OVR on MarketMVP — placing it in B-Tier (Solid). The OVR score combines three dimensions: Momentum (48/100), Stability (75/100), and Value (60/100). Think of it like a FIFA or NBA 2K player rating — a 96 OVR is generational, 80-89 is strong, 65-79 is solid rotation, below 65 is speculative.
Which athlete is NKE most like?
On MarketMVP, NKE is compared to different athletes depending on your sport: NFL → Ben Roethlisberger, NBA → Carmelo Anthony, Soccer → Didier Drogba. The archetype is 'Fallen Star' — Nike (NKE) rated 78/100 OVR on MarketMVP. Nike cut key retail partnerships to pursue direct-to-consu
What percentage of a portfolio should be in NKE?
Position sizing depends on conviction, risk tolerance, and portfolio construction philosophy. As a general framework: B-Tier stocks like NKE might represent 2-4% of a portfolio, with smaller sizing reflecting the higher uncertainty. No position sizing recommendation is universal — it depends on your complete portfolio context.
Is NKE a long-term investment?
Nike has turnaround potential that requires patience and higher risk tolerance. Long-term holding suitability depends on whether you believe the competitive position will remain intact over your investment horizon.
What happens to NKE stock in a recession?
In economic downturns, NKE's performance would depend on its business characteristics. Stability score of 75/100 and beta of 0.85 suggests relatively defensive behaviour — revenue from Consumer tends to hold up better than cyclical sectors.
How does NKE compare to the S&P 500?
NKE has a MarketMVP OVR of 78/100 placing it in B-Tier — solid rotation category. Revenue growth of -2% compares to the S&P 500 average of approximately 7-10% annually. Beta of 0.85 compares to the S&P 500 beta of 1.0 — less volatile.
What is NKE's price target?
MarketMVP does not publish specific price targets — we are an educational platform, not a financial advisory service. Price targets are published by institutional analysts at investment banks and appear on financial platforms like Bloomberg, Yahoo Finance, and MarketBeat. Our OVR system rates NKE at 78/100 (B-Tier (Solid)) based on fundamental characteristics rather than price prediction.
What are analysts saying about NKE?
MarketMVP provides an educational OVR rating of 78/100 for NKE. For professional analyst ratings and price targets, consult platforms like Bloomberg, Yahoo Finance, Seeking Alpha, or your brokerage's research section. MarketMVP's role is to translate financial characteristics into sports-analogous metrics, not to provide investment advice.
What is NKE's revenue?
Nike reported year-over-year revenue growth of -2%. Market capitalisation of $115B provides context for the revenue multiple. For specific revenue figures, quarterly earnings reports (10-Q filings) and annual reports (10-K filings) are publicly available on the SEC EDGAR database and the company's investor relations website.
Does NKE pay a dividend?
NKE pays a dividend. The approximate current yield is 1.7%. Dividend payments are typically made quarterly. The dividend yield represents annual payments as a percentage of the current stock price.

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Educational purposes only. MarketMVP OVR scores, tiers, and athlete comparisons are proprietary educational tools — not financial advice, investment ratings, or recommendations to buy or sell any security. Always conduct your own research. Full disclaimer