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📅 March 2026·MarketMVP Educational Guide

WALL STREET × GAME DAY

How to Read a Stock Earnings Report — Beginner Guide

How to read an earnings report: Focus on four numbers — revenue (total sales), earnings per share (profit per share), guidance (the company's forecast for next quarter), and free cash flow (actual cash generated). Compare each to analyst expectations, not just year-ago figures. The stock reacts to beats and misses versus expectations, not absolute numbers.

THE FOUR NUMBERS THAT MATTER

1. Revenue (Total Sales)

Revenue is the total amount of money the company received from customers. Compare to: (a) the same quarter last year (year-over-year growth), and (b) what analysts expected. A 15% revenue growth that analysts expected to be 20% will often cause a stock to fall.

2. Earnings Per Share (EPS)

EPS = Total Net Profit ÷ Total Shares Outstanding. This tells you how much profit was generated per share you own. "Adjusted EPS" removes one-time items to show underlying operational performance. This is what analysts compare to their estimates.

3. Guidance

This is the company's own forecast for the next quarter (or year). Often more important than the results themselves — a company can beat current expectations but fall in price if next quarter's guidance is below what analysts expected. NVDA's stock movements on earnings day are often driven more by guidance than actual results.

4. Free Cash Flow (FCF)

FCF = Operating Cash Flow − Capital Expenditure. This is the actual cash the business generates after maintaining and growing its operations. Companies can show "profit" while generating negative cash flow (using accounting adjustments). FCF is harder to manipulate and tells you whether the business is genuinely producing money.

WHERE TO FIND EARNINGS REPORTS

WHEN TO EXPECT THEM

US public companies report quarterly — approximately in January, April, July, and October. The exact dates are announced in advance on the investor relations website and tracked by financial platforms.

FREQUENTLY ASKED QUESTIONS

What is EPS in stocks?
EPS (Earnings Per Share) is a company's total net profit divided by its total number of shares outstanding. If a company earns $10 billion with 10 billion shares outstanding, EPS is $1.00. Analysts publish EPS estimates before each earnings report — the comparison between actual EPS and estimated EPS drives short-term stock reactions.
What is revenue vs profit in stocks?
Revenue is the total money a company receives from selling products or services (also called 'top line' or 'sales'). Profit (earnings, net income) is what remains after subtracting all costs — cost of goods, salaries, rent, interest, and taxes. A company can have high revenue but low profit (like some retailers) or high profit margins (like software companies).
What does 'beating earnings' mean?
Beating earnings means a company reported higher revenue, EPS, or both than what Wall Street analysts had estimated. Stocks often rise when earnings beat expectations and fall when they miss — even if the absolute numbers are positive. The comparison to expectation, not year-ago performance, is what drives short-term price movements.

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